Archive
Posts from 2012–2019 on startups, brand strategy, and messaging.
- Announcing Orbit
- One Trick for Better B2B Headlines
- A Field Guide to Naming Your Startup
- Startup Positioning: Why Does Share of Wallet Matter?
- Can Agencies and Startups Get Along
- Sweaty Monkey Hands and Robber Barons, or, Understanding Brand Personality
- 13 Books My Friends Think I Should Read (and Maybe You Should Too)
- Tips for Maximizing the Brand Strategy Canvas
- Brand Archaeology
- Safe Return Doubtful
- In a Two-sided Marketplace, Build a Hen House
- A Trend Is Always a Trap
- One Question that Reveals the Truth About Your Brand
- 3 Simple Questions to Uncover Your Startup's Personality
- Always and Not Yet: When Brand Matters for Startups
- The Myth of the Product that Sells Itself
- Six Examples of Strong Homepage Headlines
- The 2-second 'Rule'
- Why Does Your Startup Sound Like a Startup?
- Rules Are What Artists Break
- Minimum Viable Hustle